Nov 14, 2018

Environmental and Health-Friendly Prints and Branding: Kokankru

We add values into the prints and ensure the vision of creating social impacts.

Project title: ก่อการครู (Kokankru), Thammasat University

Design & Production by: SolidSprout

Social projects may have to start with good ideas and plans, but when everything was precipitated, how will they communicate with the target groups? Today let's take a look at some of the major projects that capture Thai education issues, which SolidSprout team has helped to design the impressions from the very first step.

Kokankru is a project launched by Thammasat University focusing on developing the essential knowledge and skills for Thai school teachers. When we developed the projects for their print ads, we tried the best solutions by supporting the least negative drawbacks of the production. With our carbon-neutral process that cares on the reduction of greenhouse gasses and the vegetable ink which is friendly to the environment and to the human touch, we also ensured that the cost is effective and can be reduced compared to normal printing production.

At the first glance that our team was approached to help design the identity for the project, our first question is ‘What is the goal the project wants to reach?'. After talking to the project owner team, we are intrigued by the seriousness and commitment of the project-makers who put their intentions to fullness. This project needs to be a starting point that provokes the change in the Thai education system as a whole by driving changes from teachers who are real workers and who have encountered real problems in the education system.

This intention is big enough because to make it succeed, we have to make this project reach the hearts of teachers all over the country. From discussing and studying the people working in the education system, we found that people working in the education sector have very high pressure subjected to the system constraints. Therefore, the key points that we have are that we must communicate the courage to think and do serious commitment, letting them discover their inspiration by conveying the credibility and value in doing for others while making the project look indispensable, feeling friendly and accessible.

After the project launched, we had no doubt that this project is very successful. At its first year that the project was released, there was a lot of positive feedback. Until now, the results have been extended for the second year with the increasing target groups to the administrators in the educational sector.

Many thanks to Thammasat University for trusting us to help design and produce the materials for the branding of this project. Until now, we began to see a lot of new generation of teachers from this project having more power to change how the students learn.